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09.23.2009
Nobox and Beber team up to deliver Powerful Kid Care
One of Miami's premiere advertising agencies, Beber Silverstein Group, teamed up with Nobox to develop and launch an effort for Broward Health’s Chris Evert Children’s Hospital called Powerful Kid Care. The centerpiece of the campaign is a commercial-free, half-hour show airing on NBC6 on September 16, 2009, hosted by the station’s anchors, Pam Giganti and Jackie Nespral. Beber Silverstein had partnered with NBC in the past to produce successful healthcare shows presented by Broward Health, so they wanted to leverage this partnership once again, taking it up a notch. To do so, the strategy for the campaign focused on highlighting Broward Health’s community focus by harnessing the power of the people and asking the community to tell Broward Health Chris Evert Children’s Hospital what child healthcare questions were most important to them. The campaign’s web site (www.powerfulkidcare.tv) allows users to submit questions or videos directly through the site as well as through their favorite social networks such as Facebook and Twitter. Users are also able to vote on the questions that are most important and relevant to them. The voting determined the content of the Powerful Kid Care show where the top questions were answered by Chris Evert Children’s Hospital experts. Come join the conversation by clicking here
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