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02.05.2010
Copa Airlines' "Find Your Destiny" campaign launches
Nobox and Copa Airlines have launched the “Find your Destiny” marketing campaign inviting users to explore the newly redesigned copaair.com. Users can easily discover their destiny, no, not by a fortune cookie or a crystal ball, although those are elements of the campaign – but by simply using the advanced new features that the new site offers. Once users arrive at the site, they are presented with the cornerstone of the promotion, a chance to win the Grand Prize of an entire year of free travel to any of Copa Airlines’ destinations after opening a fortune cookie that reveals daily prizes. Social tools on the mini-site include sending eCards to friends to invite them for a chance to win, an interactive tour highlighting the site’s new features and a link to view the Television ad, created by Nobox in collaboration with one of Miami’s top animation/production studios, Upstairs EFX. The fully integrated campaign, running throughout Latin America also included Print, point-of-sale materials, rich media expandable banners, flash banners, emails and even custom fortune cookies passed out onboard flights. We invite you to find your destiny visiting the new copaair.com
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